Email Marketing in Business
Email advertising is a tool that is highly undervalued and underused by internet retailers. It is a tool that can also be used by traditional retailers but hardly ever is. The main advantage with this form of marketing and advertising is that it is free.
It is also a medium that can put products and services straight in front of your potential customers. It can also be tailored to individual customers’ needs and also provide a direct link to a website that sells the products or services.
It has been proven that most customers do not buy a product or service upon the first contact with the seller. Indeed it can take on average 8-10 contacts before a customer buys. Given this, the retailer of goods and services that can maintain contact over a long period of time will be the retailer that is upper most in the customer’s mind at the point at which they are ready to buy. However, the trick is to keep in the customer’s mind without boring them.
Therefore the contacts that are made must be something of interest to the customer. For example, the wine packaging retailer www.Wine-Bag.co.uk who sells gift packaging for wine is offering a service by which customers can log onto the website and sign up for a series of gift wrapping tutorials.
These tutorials show how ribbons and bows sold by the retailer can be combined with boxes and bags, also sold by the retailer, to enhance gifts and turn otherwise bland products into an attractive gift using easy and quick gift wrapping techniques.
Not only is it essential that the email contact is something of interest but it is also important that there also be an element of the promotion that is also free. Because let’s face it, everybody loves a freebee! In the example described, the emails feature a link to a video that provides free knowledge about how to put together attractive, elegant, yet simple to implement gift packaging.
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Tags: Alcohol, wholesale wine bags, wine bags, wine bottle bags, wine boxes, wine carriers